Project Elevate
Let's take Timberland's web experience to the next level:
Project Elevate is all about improving brand storytelling and elevating Timberland’s brand image while also enhancing user experience and driving conversion.
The redesign should highlight Timberland’s commitment to quality products while building an emotional connection with users through engaging content and visuals.
The new look should be:
Intuitive. Simple. Refined.
Maybe a little like:
Focus on these areas:
01.
Navigation
• Primary navigation is not dynamic and competes for space in the viewport with any sticky CTAs
• Account information not easily accessible on mobile
• Mega menu is difficult to navigate due to nested accordions
02.
PLP
• Squared edges look clunky
• Excessive spacing
• Badging intrusive of product images
• Quickshop CTA is overbearing on the page
03.
PDP
• No eye catching content above the fold
• Outdated zoom controls
• Features section does not contain meaningful information for consumers
01.
Navigation
We moved our mobile navigation to a more dynamic bottom navigation that transitions based on the page context and creates a more user friendly progressive mega menu.
New navigation on desktop remains at the top of page with floating look to allow for full screen concept imagery. Simplified UI and category structure allow for an easy browsing experience.
02.
Product List Page
We updated our PLP to reflect the new refined aesthetic the brand is moving toward. In addition to the new navigation this includes rounded edges, an icon quickshop button, updated badging that doesn’t cover product imagery.
03.
Product Detail Page
We updated our PDP to reflect the new refined aesthetic the brand is moving toward. In addition to the new navigation this includes rounded edges, larger color selectors, and enhanced image gallery.
PDP Breakdown
