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About Me.

I'm a UX Designer at heart with a background in Industrial Design and 8 years of experience in the design industry. I specialize in designing intuitive, accessible interfaces that elevate user satisfaction and engagement.

I believe that effective UX Design is a blend of empathy, research, and creativity. My process involves collaborating closely with stakeholders, conducting research, and continuously testing and iterating to ensure optimal design decisions. I've had the privilege of working on diverse projects across e-commerce, SaaS, and wearable technology, enabling me to adapt to different user needs and business goals.

Work Experience

Jan 2025 - Present

Senior UX Designer
Lands' End Outfitters

  • Lead designer for Lands' End Outfitters Global e-commerce site

  • ​Partner with product team to optimize the user experience of custom branded apparel storefronts for clients such as Delta, American Airlines, Chase, and Wells Fargo.

Apr 2022 - Nov 2024

UX Designer
VF Corporation

  • Designer on an unbranded ‘Canvas’ platform that is used across three brands: Timberland, The North Face, and Vans.

  • Lead designer on Account and Checkout, focusing on improving customer experience and conversion rates.

  • Manage global site designs and prototypes in Figma using both branded and unbranded Design Systems.

  • Work with development team in JIRA.

  • Collaborate with research partners on competitive analysis and usability testing.

  • Present new designs or prototypes to UX, Brand, and Developer stakeholders.

Oct 2021 - Jun 2022

UI Designer (Freelance)
Fossil Group, Inc

  • ​Create UI design concepts for all Fossil brand smartwatch collection’s digital watchfaces, build in Sketch and Invision.

  • Partner with developers on accurate UI execution and conduct user experience testing prior to launch.

Aug 2021 - Apr 2022

UX Designer

Service Autopilot

  • Lead designer for Service Autopilot, a field services software.

  • Oversee design team work, provide constructive feedback and innovative ideas within my team.

  • Build wireframes, UI designs and interactive low and high fidelity prototypes. (Figma and Sketch)

  • Lead the maintenance of a cohesive look, brand, and user experience across all screens in the software.

  • Partner with multiple stakeholders to solicit constructive feedback, including product managers, engineers, and other designers in drafting and brainstorming initial concepts.

  • Present designs with expertise and rationale while advocating for end users.

  • Identify opportunities for design or process improvements and drive their implementation.

Mar 2020 - Aug 2021

Associate Designer, Fossil Mens

Fossil Group, Inc

  • Collaborate with the team to conceptualize and design 2D digital watchface interfaces for the Fossil smartwatch collection.

  • Own the development of Fossil Men’s traditional watches through all phases of the design and development process from ideation to launch, including trend research & consumer insights, CAD renders, seasonal product presentations, packaging design, design storytelling and copywriting.

  • Create and finalize specs for physical prototypes in PLM for manufacturing, communicate with production partners and vendors to ensure accuracy in desired execution and timely sample delivery.

  • Designed a limited edition Earth Day 2021 watch utilizing a solar movement and sustainable materials that moves the needle for Fossil’s sustainability initiatives.

Apr 2019  - Mar 2020

Associate Designer, Skagen Mens

Fossil Group, Inc

  • Responsible for the design and development of all Men’s watch product for Skagen Denmark.

  • Creation and communication of concepts within each seasonal direction, ensuring cohesive storytelling for the brand across all product categories. Assisted in creating products that represent the new Skagen brand strategy.

  • Knowledge of product construction and materials, management of communication with suppliers and overseas factories to ensure timely and accurate execution.

  • Partnered with Merchandising and Product Development teams to create a new margin rich platform that is driving incremental demand.

Education

2022

Coursera

Google UX Design Certificate

2012-2017

University of Cincinnati

Bachelor's Degree

I achieved my BA in Industrial Design through a unique co-op program at UC. My experience not only included coursework but four professional internships and a study abroad program in Australia to round out my design education.

Skills & Expertise

technical skills

Figma, FigJam, Figma Slides, JIRA, Confluence, Sketch, Invision, Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Sketchbook Pro

other skills

Prototyping, Wireframing, Visual Design, Market Research, Design Storytelling, User Experience Design, User Interface Design, Branding, Sketching & Ideation, Presentation Skills, Agile Workflow

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